Dynamic Pricing

This document explains what Dynamic Pricing is, how it works, and how to configure pricing rules using real-world examples.

Dynamic Pricing enables you to automatically apply discounts or fees during checkout based on specific conditions, such as cart value, product attributes, customer data, or shipping details.

Requirements

Before getting started, make sure you have:

• WordPress admin access
• SureCart installed and activated
• At least one published product
• Access to SureCart → Promotions → Dynamic Pricing

Creating a Rule

Dynamic Pricing works through rules. Each rule defines:

• Where the pricing applies (Checkout, Line Item, or Shipping)
• When it applies in the purchase lifecycle (initial checkout, renewals, or both)
• Under which conditions it applies
• What adjustment is applied (discount or fee)

Step-by-step

• Go to Promotions > Dynamic Pricing and click Add New.

• Enter a Name and Display Name for the rule
  • The Name is for internal reference only, while the Display Name is visible to customers.

Using a Template Rule

SureCart provides pre-built templates for common use cases.

Example: Free Shipping Minimum

• Go to Promotions → Dynamic Pricing → Add New
• Select the Free-shipping minimum template

• Add a Name and Display Name

• When to apply is auto-selected. Change if you want a different behavior.
• Click Continue

• Adjust the values as needed
• Click Save & Publish

This creates a fully working rule with predefined conditions and default behavior.

Creating a Rule From Scratch

Use this option when you need a custom rule.

Example: Discount for a Specific Product SKU

• Go to Promotions → Dynamic Pricing → Add New
• Enter a Name and Display Name
• Select Start from scratch
• Choose Line Item as the target
• Select when the rule should apply using the When to Apply option
  (Initial checkout, Renewals & plan changes, or All transactions)
• Click Continue

When to Apply

The When to Apply setting is required for all Dynamic Pricing rules and must be selected before you can continue.

This setting determines whether the rule applies to:

• The initial checkout only  
• Subscription renewals and plan changes  
• Both initial checkout and renewals  

This option is available for both template-based rules and rules created from scratch.

Options explained

Available options:

• All Transactions  
  Applies the dynamic price to both the initial checkout and future renewals or plan changes.
• Initial checkout
  Applies the dynamic price only to the customer’s first purchase during checkout.
• Renewals & plan changes  
  Applies the dynamic price to subscription renewals, upgrades, and downgrades.

Template behavior

When you create a rule using a template (recipe), the When to Apply option is automatically pre-selected based on the intended use case of the selected recipe.

For example:

• A Subscription renewal discount recipe defaults to Renewals & plan changes.
• A Bulk purchase discount recipe may default to Both.

You can always change this selection before publishing the rule.

Adding Conditions

When you create a rule from scratch and select Initial checkout in When to Apply, SureCart automatically adds a default condition for Checkout Order Type = Initial Checkout.

You can remove this condition if needed.

To add another condition:

• Click + AND to add a condition that must also match.
  (Or click + OR to add an alternative condition group.)
• (Optional) Remove the Checkout Order Type condition if it does not fit your use case.

• Open the Select attribute dropdown
• Choose SKU (Product/Variant)

• Select a condition that fits your use case (for example, is).

• Enter the product SKU
• Click Save & Publish

Attributes and Conditions Reference

Dynamic Pricing rules evaluate attributes using logical conditions.

The available attributes and supported conditions depend on where the rule applies.

Below is the complete reference, grouped by schema.

Line Item Schema

Use these attributes when the rule target is Line Item.

Attribute	Condition	Supported Values
Quantity	is, is not, is more than, is less than, is at least, is at most
Subtotal Amount	is, is not, is more than, is less than, is at least, is at most
Note	is, is not, contains, not contains, start with, end with
Customer Prior Product Purchase	is, is not, is more than, is less than, is at least, is at most
SKU (Product/Variant)	is, is not, contains, not contains, start with, end with
Checkout Metadata	is, is not, contains, not contains, start with, end with
Checkout Subtotal Amount	is, is not, is more than, is less than, is at least, is at most
Checkout Email	is, is not, contains, not contains, start with, end with
Checkout Email Domain	is, is not, contains, not contains, start with, end with
Checkout First Name	is, is not, contains, not contains, start with, end with
Checkout Last Name	is, is not, contains, not contains, start with, end with
Checkout Order Type	is, is not, contains, not contains, start with, end with	checkout, subscription
Customer Created At	is, is not, is after, is before, is on or after, is on or before
Customer Order Count	is, is not, is more than, is less than, is at least, is at most
Price Created At	is, is not, is after, is before, is on or after, is on or before
Price Metadata	is, is not, contains, not contains, start with, end with
Price Name	is, is not, contains, not contains, start with, end with
Price Recurring Period Count	is, is not, is more than, is less than, is at least, is at most
Price Recurring Interval	is, is not, contains, not contains, start with, end with	day, week, month, year
Price Type	is, is not, contains, not contains, start with, end with	one time, finite recurring, infinite recurring
Product Created At	is, is not, is after, is before, is on or after, is on or before
Product Metadata	is, is not, contains, not contains, start with, end with
Product Name	is, is not, contains, not contains, start with, end with
Product Slug	is, is not, contains, not contains, start with, end with
Product Collection Metadata	is, is not, contains, not contains, start with, end with
Product Collection Name	is, is not, contains, not contains, start with, end with
Product Collection Slug	is, is not, contains, not contains, start with, end with
Product Group Metadata	is, is not, contains, not contains, start with, end with
Product Group Name	is, is not, contains, not contains, start with, end with
WordPress User Role	is, is not

Checkout Schema

Use these attributes when the rule target is Checkout.

Attribute	Conditions	Supported Values
Weight (g)	is, is not, is more than, is less than, is at least, is at most
Metadata	is, is not, contains, not contains, start with, end with
Line Item Quantity	is, is not, is more than, is less than, is at least, is at most
Order Type	is, is not, contains, not contains, start with, end with	checkout, subscription
Subtotal Amount	is, is not, is more than, is less than, is at least, is at most
Shipping Amount	is, is not, is more than, is less than, is at least, is at most
Email	is, is not, contains, not contains, start with, end with
Email Domain	is, is not, contains, not contains, start with, end with
First Name	is, is not, contains, not contains, start with, end with
Last Name	is, is not, contains, not contains, start with, end with
Customer Created At	is, is not, is after, is before, is on or after, is on or before
Customer Order Count	is, is not, is more than, is less than, is at least, is at most
Selected Shipping Method Name	is, is not, contains, not contains, start with, end with
Original Checkout Billable Purchases Quantity	is, is not, is more than, is less than, is at least, is at most
WordPress User Role	is, is not

Global Settings

Global Settings define how multiple discounts or fees are applied when more than one rule matches.

This setting exists to prevent unexpected pricing behavior, such as unintentionally stacking multiple discounts.

Why this matters

Without a global strategy, multiple rules can apply simultaneously, resulting in a higher discount than expected.

Example:

• Rule A: 15% discount for orders with 3 or more items
• Rule B: 20% discount for a specific product

If the global strategy is set to All, both discounts may apply together, resulting in a larger total discount.

By choosing a strategy like Smallest, only the smallest matching discount is applied, keeping pricing predictable and controlled.

You can define different strategies for:

• Checkout
• Line items
• Shipping

Expected Outcome

Once a Dynamic Pricing rule is published:

• The rule is automatically evaluated in real time during checkout
• If all conditions match, the discount or fee is applied
• Global Settings determine how the rule behaves when multiple rules are eligible
• Customers see the updated pricing immediately during checkout.

FAQs