Getting more customers is important.
But getting more value from the customers who already visit your store can be just as powerful.
hat is where product bundling can make a big difference.
Product bundling allows businesses to package two or more related products together as one offer. Instead of asking customers to buy every item separately, you give them a ready-made combination that feels more useful, more convenient, and often more valuable.
You have probably seen product bundles everywhere.
- A skincare brand sells a complete routine kit.
- A camera store sells a photography starter kit.
- A software company sells multiple tools under one plan.
- A food brand sells a festive gift box.
- A course creator sells a course, workbook, templates, and coaching session together.
The idea is simple.
When products naturally work better together, bundling them can make the buying decision easier for the customer and increase average order value for the store.
In this guide, we’ll look at 15 practical product bundling examples that can help eCommerce businesses increase average order value, improve product discovery, and create stronger offers from products they may already have.
And yes, Product Bundles are also something the SureCart team is actively working on bringing to SureCart stores soon.
What Is Product Bundling?
Product bundling is a sales strategy where two or more products are grouped together and sold as one package.
The products inside the bundle are usually related, complementary, or useful together.
For example:
- A skincare routine bundle could include cleanser, toner, serum, moisturizer, and sunscreen.
- A photography starter kit could include a camera, memory card, tripod, and carrying case.
- A digital creator could bundle an online course, workbook, templates, and a consultation call.
- A software company could bundle multiple plugins, add-ons, templates, and support together.
- A food brand could create a festive gift hamper with sweets, snacks, candles, and premium packaging.
The customer gets a more complete solution instead of buying every item one by one.
The business gets a chance to increase order value, sell more products together, and create offers that feel stronger than individual products alone.
Why Product Bundling Helps Increase Average Order Value
Average order value, or AOV, is the average amount a customer spends in a single order.
Product bundles can increase AOV because they encourage customers to buy a larger package instead of one standalone product.
For example:
- Individual product: $40
- Three-product bundle: $99
- Customer’s original planned spend: $40
- Final order value: $99
The customer spends more, but they also receive a more complete offer.
That is the key.
A bundle should not feel like a forced attempt to sell more. It should feel like a better buying decision.
Good product bundles work because they:
- Make the purchase easier
- Reduce decision fatigue
- Help customers discover related products
- Increase perceived value
- Create stronger promotional offers
- Encourage customers to buy more in one transaction
- Package products around a clear customer need
The best bundles are not random combinations.
They are built around how customers already think, shop, and use products.
Now let’s look at 15 product bundling examples you can use for your own store.
1. Starter Kit Bundle
A starter kit bundle includes everything a customer needs to get started with a product, hobby, routine, or activity.
This type of bundle works especially well when customers are new to a category and may not know exactly what they need.
Example
A photography starter kit could include:
- Camera
- Lens
- Memory card
- Camera bag
- Cleaning kit
- Tripod
Instead of asking the customer to figure out every accessory separately, the store gives them a complete ready-to-use setup.
Why It Works
Starter kits remove confusion.
New customers often hesitate because they are unsure what to buy first or which products work together. A starter kit simplifies the decision and makes the purchase feel more complete.
It also helps increase average order value because customers are buying multiple products at once instead of starting with only the main product.
This type of bundle can work well for:
- Photography stores
- Fitness brands
- Art and craft stores
- Gardening brands
- Baby care stores
- Cooking and baking stores
- Pet care stores
The stronger the “getting started” use case, the better this bundle works.
Curated starter-kit style bundles can meaningfully lift AOV, Vogue Business reported Aday’s 3-piece capsule kit increased average order value from $184 to $230.
2. Frequently Bought Together Bundle
A frequently bought together bundle combines products that customers commonly purchase in the same order.
This is one of the most familiar product bundling examples because marketplaces like Amazon often show related products that customers buy together.
Example
A laptop store could bundle:
- Laptop
- Wireless mouse
- Laptop sleeve
- USB-C hub
- Screen cleaner
These are products a customer may already need after buying a laptop.
Why It Works
This bundle works because it feels natural.
Customers do not feel like they are being pushed into buying random products. Instead, they are being shown useful add-ons that improve the main purchase.
It also reduces browsing effort.
Instead of searching for compatible accessories, customers can add everything to their cart together.
Frequently bought bundles work well when the relationship between products is obvious.
For example:
- Camera + memory card + camera bag
- Laptop + mouse + sleeve
- Phone + case + screen protector
- Printer + ink cartridge + paper
- Gaming console + controller + headset
- Coffee machine + coffee pods + cleaning kit
Frequently bought bundles can increase AOV by prompting customers to add relevant complementary products, with research noting that complementary product recommendations increase both average order price and the number of products in baskets. ()
3. Complete Routine Bundle
A complete routine bundle groups products that are meant to be used together in a specific order or process.
This is very popular in beauty, skincare, wellness, fitness, and personal care categories.
Example
A skincare brand could create a daily skincare routine bundle with:
- Face cleanser
- Toner
- Vitamin C serum
- Moisturizer
- Sunscreen
Instead of selling one product at a time, the brand sells a complete routine.
Why It Works
Customers are not just buying products.
They are buying results.
A complete routine bundle helps customers understand how different products work together. It also makes the buying experience less overwhelming, especially in categories where customers may be confused by too many choices.
For the store, it increases order value by encouraging customers to purchase the full routine instead of just one item.
This type of bundle works well for:
- Skincare routines
- Haircare routines
- Fitness routines
- Supplement stacks
- Oral care kits
- Baby care routines
- Cleaning product systems
The key is to make the outcome clear.
For example:
- Morning Skincare Routine
- Anti-Aging Essentials Kit
- Hair Repair Routine
- Complete Oral Care Bundle
- Beginner Fitness Stack
Complete routine bundles can increase order value by turning a single-product purchase into a multi-product solution; broader ecommerce research found that optimizing for multi-product purchases can deliver around 5% expected revenue gains.
4. Buy More, Save More Bundle
A buy more, save more bundle gives customers a better deal when they purchase a higher quantity.
This type of bundle is commonly used for consumable products, repeat-purchase products, and everyday essentials.
Example
A supplement store could offer:
- Buy 1 bottle at full price
- Buy 2 bottles and save 10%
- Buy 3 bottles and save 20%
Why It Works
This bundle encourages customers to increase their order size in exchange for better value.
It works particularly well when customers already know they will need the product again.
For example:
- Supplements
- Coffee
- Tea
- Pet food
- Skincare products
- Household cleaning products
- Baby diapers
- Protein bars
- Personal care products
Instead of buying one item now and returning later, customers may prefer to buy more upfront if the savings are clear.
The strongest usable stat I’d keep is this:
Buy more, save more bundles can push customers toward larger orders; in a real 4-month ecommerce A/B test, optimized volume-discount pricing produced about 55% higher total turnover than the comparison pricing setup.
For a simpler supporting reference on the concept of volume discounts, Investopedia explains that volume discounts are used to encourage bulk purchases through tiered or quantity-based pricing.
5. Mix-and-Match Bundle
A mix-and-match bundle allows customers to choose multiple products from a selected collection.
This gives shoppers flexibility while still encouraging them to buy more.
Example
A coffee brand could offer:
- Choose any 3 coffee flavors
- Choose any 5 snack packs
- Choose any 4 candles
- Choose any 3 t-shirts
- Choose any 6 protein bars
Why It Works
Mix-and-match bundles are powerful because they combine personalization with higher order value.
Customers feel in control because they can choose what they want.
At the same time, the store encourages them to purchase a minimum quantity to unlock the bundle offer.
This type of bundle works especially well for products with multiple:
- Flavors
- Colors
- Sizes
- Scents
- Variants
- Designs
- Styles
For example, a candle brand could let customers choose any four candles from a collection. A snack brand could let customers build their own snack box.
A fashion brand could let customers pick any three t-shirts.
Mix-and-match bundles can improve order value by combining customer choice with structured multi-item buying; one personalized bundle recommendation deployment reported 60%+ higher bundle conversion and 15%+ GMV uplift.
6. Seasonal Gift Bundle
Seasonal gift bundles are created around specific events, holidays, festivals, or occasions.
They work well because customers are already looking for thoughtful, ready-made gift ideas.
Example
A Diwali gift bundle could include:
- Premium sweets
- Scented candles
- Decorative box
- Greeting card
- Small home decor item
Other seasonal bundle ideas include:
- Christmas gift boxes
- Valentine’s Day bundles
- Mother’s Day kits
- Father’s Day bundles
- Wedding hampers
- New Year gift boxes
- Raksha Bandhan hampers
- Corporate gifting bundles
Why It Works
Gift shopping can be stressful.
Customers want something that looks thoughtful, premium, and complete.
A seasonal gift bundle saves them time and makes the purchase feel more special.
Limited-time seasonal bundles can also create urgency.
When customers know the bundle is available only for a specific occasion, they may be more likely to purchase sooner.
This type of bundle works well for:
- Food brands
- Beauty brands
- Home decor stores
- Lifestyle brands
- Stationery brands
- Fashion accessory stores
- Corporate gifting businesses
Presentation matters a lot here.
For seasonal gift bundles, a strong supporting stat is that U.S. holiday sales crossed $1 trillion in 2025, while the NRF expected 186.9 million shoppers over the Thanksgiving–Cyber Monday period, showing how high-intent seasonal gifting periods can support curated, higher-value bundle offers.
7. Gift Box Bundle
Gift box bundles are similar to seasonal bundles, but they do not always need to be tied to a specific holiday.
They package multiple products together in a polished, gift-ready format.
Example
A self-care gift box could include:
- Bath salts
- Candle
- Herbal tea
- Face mask
- Personalized note card
- Premium packaging
Why It Works
Gift box bundles feel more premium because the customer is not just buying products.
They are buying a complete gifting experience.
This type of bundle works well for:
- Beauty
- Wellness
- Food
- Fashion accessories
- Stationery
- Home decor
- Lifestyle products
- Baby gifting
- Wedding gifting
Gift box bundles also allow businesses to increase perceived value through packaging, curation, and presentation.
The products may be simple, but the experience feels elevated.
8. Premium Upgrade Bundle
A premium upgrade bundle encourages customers to move from a basic product to a higher-value package.
This is useful when you have accessories, add-ons, premium services, or enhanced versions of a product.
Example
A camera store could offer:
- Basic Camera
- Camera Pro Kit with lens, tripod, memory card, extra battery, and camera bag
Why It Works
Customers often compare options before making a purchase.
A premium bundle helps them see the added value of choosing a better package.
Instead of only thinking about price, they start comparing the total value they receive.
This type of bundle works well for:
- Electronics
- Photography equipment
- Fitness products
- Software products
- Online courses
- Coaching programs
- Furniture
- Home appliances
For example, a course creator could offer:
- Basic course
- Course + workbook + templates
- Course + workbook + templates + live session
The goal is not to force customers into the most expensive option.
The goal is to make the premium package feel like the smarter purchase. Premium upgrade bundles can lift order value by giving customers a clear higher-value option; in tiered pricing examples, airlines found that over 50% of customers who start at a lower price end up upgrading to a higher-priced option.
9. Subscription Starter Bundle
A subscription starter bundle combines a one-time product package with a recurring subscription.
This helps customers try a product before committing fully.
Example
A coffee brand could offer:
- Starter coffee box
- Coffee mug
- First month subscription
- Brewing guide
- Discount on the next subscription cycle
Why It Works
Subscriptions can feel like a bigger commitment.
A starter bundle makes the first purchase more exciting and less risky.
It gives customers a strong initial experience and encourages them to continue with the recurring plan.
This type of bundle is useful for:
- Coffee
- Snacks
- Pet supplies
- Supplements
- Personal care products
- Baby products
- Grooming products
- Subscription boxes
The first experience matters a lot in subscription businesses.
Subscription starter bundles are better framed as a recurring revenue/CLV play than a pure AOV tactic , McKinsey-backed research cited by Vogue Business says subscription businesses grew 300%+ from 2012 to 2018, around 5x faster than S&P 500 revenues.
10. Digital Product Bundle
Product bundling is not limited to physical products.
Digital creators, educators, coaches, designers, and software businesses can also use bundles to increase order value.
Example
An online creator could bundle:
- Ebook
- Templates
- Checklist
- Video lessons
- Bonus resource library
Why It Works
Digital products often have high perceived value and low delivery complexity.
By combining related digital assets, you can create a stronger offer without increasing fulfillment costs in the same way physical products might.
This works well for:
- Ebooks
- Templates
- Design assets
- Online courses
- Paid communities
- Coaching resources
- Downloadable guides
- Notion templates
- Spreadsheets
- Swipe files
Digital product bundles are especially useful when each product helps the customer move toward the same outcome.
For example, a “Content Planning Bundle” could include a content calendar, caption templates, hashtag sheet, and campaign planner.
Digital product bundles can turn low-fulfillment assets into higher-value purchases; the Humble eBook Bundle packaged $157 worth of ebooks and sold 65,000+ bundles, raising nearly $1 million.
11. Course and Coaching Bundle
Course and coaching bundles combine educational content with direct support, templates, or community access.
This is a strong bundling strategy for creators, coaches, consultants, and educators.
Example
A course creator could bundle:
- Main course
- Workbook
- Templates
- Bonus video lessons
- Private community access
- One live group coaching session
Why It Works
Many customers do not just want information.
They want implementation support.
A course and coaching bundle gives them both.
The course provides structure.
The templates save time.
The community adds accountability.
The coaching session gives guidance.
Together, the offer feels more complete.
Course and coaching bundles can justify a higher-order package by adding implementation support; FT reports that coaching is now the third most sought-after service among prospective business students, reinforcing why guided support can make education bundles feel more valuable.
12. Software Bundle
Software bundles combine tools, add-ons, templates, integrations, support, or training into a single package.
This is especially useful for SaaS businesses, WordPress product companies, plugin businesses, and digital tool creators.
Example
A software bundle could include:
- Main plugin
- Premium add-on
- Setup guide
- Template pack
- Priority support
- Training videos
Why It Works
Software customers often need more than just the core product.
They may also need help getting started, learning advanced use cases, or extending the product with add-ons.
A software bundle can increase perceived value while helping customers achieve success faster.
For example:
- A website builder could bundle templates, blocks, and training.
- A design tool could bundle assets, presets, and tutorials.
- A WordPress plugin company could bundle multiple plugins under one plan.
- A SaaS company could bundle advanced features, onboarding, and support.
Software bundles can increase revenue per customer by packaging related tools into one higher-value offer; a classic software-bundling example shows bundled revenue of $320 vs $240 when products are sold separately, roughly 33% higher revenue.
13. Service Package Bundle
Service businesses can also use bundling.
Instead of selling one service at a time, they can package related services into a clear offer.
Example
A marketing agency could bundle:
- Landing page audit
- Email sequence
- Ad copy
- Conversion tracking setup
- Strategy call
Why It Works
Services can feel abstract when sold individually.
A bundle turns them into a clearer package.
Instead of saying “we offer marketing services,” the business can sell a “Launch Campaign Package” or “Conversion Optimization Kit.”
This helps customers understand what they are getting and why the services belong together.
Service package bundles work well for:
- Agencies
- Consultants
- Designers
- Developers
- Coaches
- Freelancers
- Local service businesses
Service package bundles can increase order value by turning one-off services into a clearer, higher-value outcome package; Investopedia notes that bundling products or services together can help businesses increase sales volume while giving customers more convenience and perceived value.
14. Clearance Bundle
A clearance bundle combines slow-moving or excess inventory with more attractive products.
This helps businesses move stock without heavily discounting every item individually.
Example
A fashion store could bundle:
- Bestselling t-shirt
- Slow-moving accessory
- Older-season cap
Why It Works
Clearance bundles help improve inventory movement while protecting product value.
Instead of placing slow-selling items on a deep discount, you can include them in a bundle where they still feel useful.
This can also introduce customers to products they may not have considered otherwise.
The key is to make sure the bundled products still feel related and valuable.
A clearance bundle should not feel like a box of leftovers.
It should still have a clear theme.
For example:
- Weekend Travel Bundle
- Summer Accessories Pack
- Home Refresh Kit
- Fitness Essentials Combo
- Desk Setup Bundle
Clearance bundles can help move slow-selling inventory without relying only on deep discounts; research on long-tail product bundling notes that sellers commonly bundle overstocked products with popular products specifically for inventory clearance.
15. Build-Your-Own Bundle
A build-your-own bundle gives customers the freedom to create their own package from eligible products.
This is one of the most flexible product bundling examples because it gives customers choice while encouraging larger orders.
Example
A pet food brand could offer:
- Choose any 5 treats
- Choose any 3 grooming products
- Choose any 4 toys
- Choose any 6 food flavors
Why It Works
Customers like flexibility.
A build-your-own bundle gives them the benefit of a bundle without forcing them into a fixed combination.
This makes it especially useful for categories with many product variations.
It works well for:
- Cosmetics
- Food
- Beverages
- Supplements
- Pet products
- Fashion
- Stationery
- Digital templates
- Art supplies
- Candles
- Snacks
Build-your-own bundles are especially useful when customers have strong personal preferences.
For example, someone buying coffee may want to choose their own flavors.
Someone buying skincare may want to choose based on their skin type.
Someone buying pet treats may want options based on their pet’s preferences.
This flexibility can make the bundle feel more personal and easier to buy. Build-your-own bundles can increase order value by combining customer choice with a minimum purchase structure; a personalized bundle recommendation deployment reported 60%+ higher bundle conversion and 15%+ GMV uplift.
How to Create Product Bundles Customers Actually Want
A strong bundle should be built around a customer outcome.
Here are a few practical rules.
Start With Products That Naturally Belong Together
Look for products customers already buy together, use together, or ask about together. Your best bundles are often already hiding inside customer behavior.
For example, if customers often buy a laptop sleeve after buying a laptop, that may be a natural bundle.
If customers often ask which skincare products go together, that may be a routine bundle opportunity.
Make the Value Clear
Show what is included, what the customer saves, and why the bundle is better than buying only one product. Do not make customers do the math themselves. The value should be visible at a glance.
Name the Bundle Around the Outcome
A strong bundle name can make the offer easier to understand.
For example:
- Photography Starter Kit
- Complete Skincare Routine
- Website Launch Bundle
- Home Office Setup
- New Parent Essentials Kit
- Creator Resource Pack
These names tell the customer who the bundle is for and why it exists.
Keep the Bundle Focused
More products do not always mean a better bundle.
A focused bundle with three highly relevant items can be stronger than a confusing bundle with ten unrelated products. The bundle should feel complete, not cluttered.
Test Mixed Bundles First
Whenever possible, allow customers to buy the products separately or as a bundle. This gives customers more choice and helps you understand whether the bundle is creating new value or simply replacing individual product sales.
Track Performance
After launching a bundle, track important metrics such as:
- Average order value
- Conversion rate
- Revenue per visitor
- Cart abandonment
- Product-level sales
- Refunds and returns
- Margin after discount
The goal is not just to sell more products. The goal is to create a bundle that increases value for both the customer and the business.
Product Bundles is Finally Live on SureCart
Product Bundles is now live on SureCart!
The goal is to help merchants create stronger offers, package related products together, increase order value, and give customers a simpler way to buy complete solutions.
For SureCart merchants, this will open up a lot of possibilities:
- Physical product kits
- Digital resource bundles
- Course and coaching packages
- Software and license bundles
- Service packages
- Subscription starter bundles
- Seasonal gift boxes
- Build-your-own bundles
- Promotional collections
Here’s the documentation that will help you get started: https://surecart.com/docs/product-bundle/
Look at your current product catalog and ask:
- Which products are often bought together?
- Which products solve the same customer problem?
- Which products could become stronger as a complete package?
- Which lower-visibility products could be paired with bestsellers?
- Which seasonal offers could work better as bundles?
- Which products could help increase average order value without hurting margins?
A new way to package more value and sell more with SureCart is coming soon. So fasten your seatbelts.
Final Thought: The Best Bundles Make Buying Easier
Product bundling is not just a tactic to sell more products. It works best when it helps customers make better decisions.
A good bundle feels useful, relevant, and easy to understand. A bad bundle feels forced. The difference comes down to intent.
Do not bundle products just because you want to increase average order value.
Bundle products because the combination creates a better offer than the individual items alone. Whether you are creating a starter kit, a gift box, a digital product bundle, a software package, or a build-your-own bundle, the goal should be the same:
Make the customer’s buying decision easier. When the bundle helps customers save time, discover useful products, and get a more complete solution, it becomes more than a sales tactic.
It becomes a smarter way to package value.
