SureCart Managed eCommerce Platform vs. Easy Digital Downloads Self-Managed Plugin
See how SureCart’s fully managed eCommerce platform compares to Easy Digital Downloads self-managed plugin and why thousands of brands choose peace of mind over patchwork solutions.
The Real Difference:
Managed For You eCommerce vs Self-Managed
With SureCart, everything is taken care of. From hosting and scaling to checkout, subscriptions, taxes, and even software licensing, it’s all built in and managed for you. No extra plugins, no server headaches, no hidden costs.
With Easy Digital Downloads, you’re on your own. You’ll need to manage your own hosting, performance, security, and stack multiple paid extensions to match what SureCart includes out of the box. More plugins mean more maintenance, more points of failure, more updates, and more costs as you grow.
24/7 proactive monitoring
Auto-scaling built-in
Automatic Backups
No surprise add-ons
Free system maintenance
You/agency must monitor
Server upgrades required
External Servers/Cost
Extra fees for add-ons & sysadmin
You/agency act as sysadmin
SureCart vs Easy Digital Downloads:
The Ultimate Showdown
Free plan with all features + 1.9% transaction fee.
No feature paywalls.
Free core plugin for 1 site + 3% (hidden transaction fee).
Limited features. Extensions required for essentials.
$179/yr (1 store)
Renews at $199/yr
$249/yr (5 stores)
Renews at $199/yr
$399/yr (Unlimited)
Renews at $499/yr
No fees
$99/yr (1 site)
Renews at $199/yr
$199/yr (1 site)
Renews at $399/yr
$299/yr (2 sites)
Renews at $599/yr
$499/yr (3 sites)
Renews at $999/yr
$499 (1 store)
$899 (5 stores)
$1,499 (unlimited)
No lifetime plan.
Only transaction fee on the free plan.
Hosting, backups, security, plus paid extensions keep adding up.
Yes
Yes. Requires higher paid plans
Primarily Digital Products.
Physical products, subscriptions and licensing requires higher paid plans and plugins
Visual drag-and-drop checkout editor, fully customizable fields with conditional logic, built-in
No visual builder. Layouts rely on shortcode templates. Add-ons required for customization
Store Checkout
KPIs dashboards and advanced reporting on all plans
Basic Dashboard
Advanced reporting requires higher plans
Yes
Yes
Advanced
Basic. Advanced requires higher plans
Built-in
Paid plugin required
Included
Requires external service with added fees for real-time sales tax rates
Customizable as per the product’s billing cycle (compliant with global laws)
Automatic. Does not allow customization
Yes
No
Yes
No
Yes
No
Yes
No
Yes
Requires Paid Add-on
Sell one-time or flexible recurring donations
No
Centralized multi-store management and more agency tools
Not specifically designed for agencies. Requires multiple login and password management.
Emails are delivered reliably
(we handle everything)
Requires manual setup
(SMTP, DKIM, email service costs)
Gutenberg, Elementor, Bricks
Customize shop pages, collections, product pages, etc.
Shortcodes
You own your data, accessible via API/webhooks, hosted with enterprise-grade security
Stored on your server, but uptime, compliance and security depend on you.
Premium AWS storage included
Stored on your server or via AWS S3 – Extra fee
Handled automatically by the platform
Store owner must manage backups; adds server load and costs for secure offsite storage
US-based. Aligned with US/EU regulations (GDPR, PCI)
US-based. Unclear GDPR compliance. Not in the data privacy framework.
Enterprise-grade SaaS security with PCI compliance and SSL/TLS encryption.
PCI compliant but keeping your data secure is your responsibility.
Mature and Battle proven
Mature but lacks a few essentials
Very old code base.
Dedicated support team.
Fast resolutions even on free plans
Ticket-based. Fixed hours. Guidance only — you fix issues
Extensive docs, onboarding flows, and proactive support
Documentation available, but less comprehensive for scaling and complex customizations.
Trusted by 100,000+ global merchants and growing
Declining user base. Dropped from ~80K to 40–50K users now
SaaS roadmap with frequent feature releases, scaling guaranteed
Reliant on WordPress hosting + plugin/add-on ecosystem growth
Why most WordPress users choose SureCart over Easy Digital Downloads?
Managed For You eCommerce
SureCart is a managed eCommerce platform. We take care of hosting, scaling, updates, and security. With EDD, you’re on your own. You’ll need to manage hosting, updates, and performance (or hire someone to do it).
All-in-One vs Add-On Heavy
SureCart has everything built in — subscriptions, upsells, checkout customization, abandoned cart recovery, and taxes. EDD requires a stack of paid extensions to achieve the same functionality, adding cost and complexity.
Flexibility Beyond Digital Products
SureCart supports digital, physical, subscription products and donations out of the box, giving you room to expand your business model. EDD is excellent for digital files, but branching into subscriptions or other product types means buying add-ons or switching to a higher plan.
Lower Total Cost of Ownership
SureCart’s free plan includes essentials to advanced features with just a small transaction fee. Pro and Lifetime plans remove the transaction fee. No feature paywalls whatsoever. EDD starts at $99, and as you scale you’ll need higher plans, add-ons, plus hosting, backups, and security. The costs keep rising.
Join 100K+ merchants thriving with SureCart
What’s Right For You —
SureCart or Easy Digital Downloads?
Easy Digital Downloads Might Be Right If…
You only sell digital downloads and don’t need physical or subscription products.
You want deep control over extensions and don’t mind managing licenses, hosting, and updates yourself.
You don’t mind juggling multiple plugins and spending time troubleshooting or customizing your stack.
You prefer to keep full ownership of hosting and infrastructure, even if it means more responsibility.
You trust your agency to keep your store online, secure, and updated.
You build stores with complex setups just to bill clients for fixes and ongoing support.
SureCart Is Built for You If…
You want an all-in-one managed platform where hosting, scaling, and security are taken care of.
You want licensing, hosting, and updates handled for you, without the need to manage multiple extensions
You want to focus on selling and growth while the platform takes care of the technical overhead.
You want a managed platform that ensures performance, scaling, and security without extra effort.
You want a platform that’s built to stay up, even if your agency is offline.
You want to give clients a stable, worry-free experience without the need for constant calls.
Hear It From Our Happy Customers
Wilhelm M.
Administrator
It´s hard to pick one favorite feature. I think it is the purpose driven team behind SureCart, that is on the pulse of time, listens to its customers and pushes forward in every aspect of their game.
Evan Doyle
Feb 27, 2025
SureCart is the best checkout plugin for wordpress that I have used… setting up products is easy and it has helped increase my monthly sales.
Josh L.
Agency Owner
I’ve been using SureCart for a couple years and it’s been such a smooth experience compared to other cart/checkout tools I’ve tried. I use it for my own personal sites as well ad on client sites.
Sibila Ribeiro
Digital Creator
It is rare to find an eCommerce solution that is packed with features and yet accessible for FREE! SureCart hits the ball out of the park with their twist on a very competitive sector.
Ronner Urbina
Award-winning violinist
Within just a few years, Surecart has grown considerably, while listening to the growing community and adding relevant new features. Support has always been top notch as well, and any issue is quickly fixed. Great product!
Youbi Vandarten
Jan 15, 2025
SureCart has completely revolutionized the way I manage my online store! Unlike WooCommerce which can be complex for beginners, SureCart offers an intuitive and easy-to-use interface. Setup is a breeze, and updates are seamless. It is without a doubt the most user-friendly e-commerce solution I have ever used.
Bianca J.
Head of People and Communication
SureCart has made it super simple to add digital products and services for sale on my websites. I love that it’s an easy, no fuss interface and that it integrates with so many other platforms so easily.
Nicola L.
Business Owner
I use surecart for all my own and clients websites. It so easy and user friendly to set up and use. The features are second to none and costs way less than any competitor software.
Frequently Asked Questions
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